We are all products of conditioning. It seems to be at the core of our being.

While it lends us with somewhat of an evolutionary edge, it often comes with a choppy trade-off. And takes away our ability to steer the ship in an unfamiliar direction. Even when we can spot a storm surging at us from a mile.

So, here’s our new collection, clocking in a different direction, charting a path of unfamiliarity to make you sit still with strangeness.

Because strangeness is the recipe for our desires so strange. And, the next time your strange desire hits a roadblock, let this watch on your wrist catch you by the scruff of the neck and gently whisper into your ears, “tock-tick-tock-tick.” And all so calmly, carry on, you will.